A university or school prospectus is a document sent to potential (prospective) students to attract them to apply for admissions. It usually contains information about the institution and the available courses, including advice on how to apply and the benefits of accepting a place. Many universities have an individual prospectus. for each course or group of courses that they offer. Most universities have both online and paper versions of their prospectus. If asked, an application form can be sent.

The prospectus usually contains information on the individual courses, the staff (professors), notable alumni, the campus, special facilities (like performance halls for music schools or acting stages for drama schools), how to get in contact with the university, and how to get to the university.